original logo in all variantions
Radio Center was founded in 1999 and was one od the first Slovene radios with similar style to american radio stations in music, news and entertainment content.
After 14 years, they wanted to simplify the logo, make it more applicable in small sizes for print and web, and creating a suitable system for their 4 new internet radio channels. To the design contest four slovene designers were invited.
In the end none of us suceeded, the proposal of the fifth - their internal designer was sellected.
the logic behind the first proposed redesign
proposed logo in all color and composition variants
applications
system
My first proposal was rejected by the client, saying they like the applications and the system, but the logo seemed a bit too sharp, and not dynamic enough, plus they would like to saturate the colors. Hence the second version was created.
the second proposal
